Marketing Final_Marketing Channels

Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, reseller

multi channel/ disintermediation

single firm sets up two or more marketing channels to reach one or more customer segments

the cutting out og marketing channel intermediaries by product or service producers

producers, wholesalers, and retailers act as a unified system

disagreement among channel members on goals and roles (who should do what and for what rewards)

channel agreement in which two or more companies at one level join together to follow a new marketing oppritunity.

independent firms at different levels of production and distribution join together through contracts to obtain more sales as would alone

intensive/selective/exclusive

stocking the product in as may outlets as possible

giving a limited number of dealers the exslcusive right to distribute products in thier territories.

the use of more than one, but fewer than all, of the intermediaries who are willing to carry the companys product

air, rail, truck, pipeline, internet, intermodal

combines succesive stages of production and distribution under single ownership - channel leadership established through common ownership

Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points

speed, dependability, capability, availability, cost

deliver a targeted level of customer service at the least cost

warehousing, inventory managment, transportation, logistics information managment

storage/ distribution

balance between too much and too little inventory