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photography terms

18 cards·by angelicavaldez
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closing
the last few pages of the yearbook, typically where share the final reinforcing messages
colophon
an inscription page found at the end of the yearbook listing details that pertain to print specification of the yearbook
copy
text in the book.it can be body copy, caption copy or headline copy.ever yearbook spread typically includes a copy block to tell a story.
cover
thick cardboard (binder board) coverred with printed or silk-screened material that protects the pages. usually includes the first rep
question
answer
endsheet
heavy sheet of paper that attaches the book to the cover.there is an end sheet in both the front and the back of the cover
opening
the first few pages of the book, where the yearbook staff typically reinforces the theme introduced on the cover for the first time.
section
used as a way to organized the yearbook for the staf and the reading audience. typical yearbook section include student life
spin-off
phrases and logos that come from the theme concept and are for each section of the book
spread
two facing pages in a publication. a spread should take into account what the eyes see on the two facing pages versus single pages, printed
theme
a verbal statement and a visual look that brings all parts of the yearbook together.
alternative coverage
coverage that allows yearbook staffs to tell their students stories in multiple ways. can include surveys, q , top, ten, quizzes
coverage
topics that will be feautured on individual spreads as well as how the topcs will be highlighted
four color process
also called process color. the process to produce color pages on an offset process to produce color pages on an offset press.
flat
one side of a signature: the eight pages that are printed on one side of a press sheet
index
a complete alphabetical listing
ladder diagram
the overall map that shows the placement of every layout in the yearbook
signature
sometimes called sigs