Info Systems 2

when participant share access to products and services rather than having ownership

links in the blog post that link the reader to the original source; allows blogger to see which and how many bloggers refer back to his cont

a list of blogger’s favorite blogs

communication channels that an organization controls

refers to firm’s effort when the organization pays to leverage a channel or promote message; advertisements or sponsorships

promotions that are not paid for but rather grown and originated from customers or other favorable publicity;ex: word of a mouth, social med

leveraging online channels to draw consumers to the firm with compelling content rather than conventional methods

a phrase used to describe graphical editing tools ( easy and doesn’t require knowing any mark-up language)

the ability to revert a wiki to a prior version

individuals hired by a community to review content and delete excessive posts and edit as necessary

e-vandal and mischief or troll

editorial style that is free of bias and opinions

information and content that is rapidly shared between users

guidelines published by the firm, that tell other programs how to get a service to perform a task

when others take an advantage of user/service without providing any sort of reciprocal benefit

a large group of untrained amateurs will have more creative ideas than a small group of professionals

polling a diverse crowd and aggregating opinions in order to form a forecast of an eventual outcomes

social media awareness and response team

a fake online persona created to promote a particular point of view

creating positive commenting and reviews of firms products and services

the process of tracking and responding to online mentions of products

online space and presence where customer can communicate with the firm

Internet services that foster collaboration and information sharing; social media & peer production