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Government Chapter 10
24 cards·by skits164
direct mail
A means of soliciting funds from millions of people
visual
A filmed episode showing a candidate during something newsworthy
talking heads
Televised pictures showing nothing more than individuals speaking
Independent
A voter describing himself as neither a Democrat nor a Republican
soft money
Can be given to the parties in limitless amonts so long as it is not used to back candidates by
name
sophomore surge
The tendency for newly elected members of Congress to become strong in their districts very
quickly
political action committee
A group legally able to solicit campaign contributions from individuals within an
organization and
primary election
An election intended to select a party's candidates for elective office
general election
An election used to fill an elective office
closed primary
A primary election in which voters must first declare to which party they belong
open primary
A primary in which voters can vote for the candidates of either the Democratic or the
Republican party
blanket primary
A primary in which voters can vote for the Democratic candidates
runoff primary
A primary in which
coattails
The tendency of lesser-known or weaker candidates to profit from the presence on the ticket of
stronger candidate
incumbent
The person currently in office
malapportionment
The result of having districts of very unequal size
gerrymandering
Drawing a district in some bizarre or unusual manner in order to create an electoral advantage
position issue
An issue dividing the electorate on which rival parties adopt different policy positions to
attract voters
presidential primary
A primary held to select delegates to the presidential nominating conventions of the major
parties
prospective voting
Voting for a candidate because on favors his ideas for addressing issues after the election
retrospective voting
Voting for the candidate or party in office because one likes or dislikes how things have gone
in the recent past
spots
Short television advertisements used to promote a candidate for government office
independent expenditures
Ordinary advertising for or against candidates but not coordinated with or made at their
direction
valence issue
An issue on which voters distinguish rival parties by the degree to which they associate each
party with conditions or goals that the electo