Marketing Final_selling and sales

salesperson ot company identifies quailifed potential customers

any activity or ebenfit that one party can offer to another that is essentially intangible and does not result in the ownership of anything

hunter-cold-calling, farmer-relationship, consultative, challenger

someone who creates sales demand by activities that directly influence and alter the buying process.

person whose focus is on bringing in and closing deals

sales person spends time w/ company to understand problems, recommends solution that willspecifically address their problem.

current non-market leader actively trying to move up within their industry.

short term incentive to encourage purchase