Chapter 12

Election in which voters decide which of the candidates within a party will rep the party in the general election

Phase of a political campaign aimed at winning election to office

Election in which voters decide which candidates will actually fill elective public offices

The individual who travels with the candidate and coordinates the campaign

The individual who coordinates the financial business of the campaign

The person who develops the overall media strategy for the candidate

The individual charges with interacting and communicating with journalists on a daily basis

Professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected

A campaign consultant who conduct public opinion surveys

The process by which a campaign reaches individual voters, either door to door or by phone

A push at the end of a political campaign to encourage supporters to go to the polls

Organizations created with the primary purpose of influencing electoral outcomes

Interest groups whose primary purpose is not electoral politics

Political action committees established to make independent expenditures

Spending for campaign activity that is not coordinated with a candidate's campaign

Donations from general tax revenues to the campaigns of qualifying presidential candidates

Donations to presidential campaigns whereby dollar raised from individuals in amounts less than $251 is matched by the federal treasury

Advertising on behalf on a candidate that stresses the candidates's qualifications, family, and issue positions with no reference to the opp

Advertising on behalf of a candidate that attacks the opponent's character or platform

Ad that compares the records or proposals of the candidates, with a bias towards the candidate sponsoring the ad

Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched

The tendency of states to choose an early date on the nomination calender

Reps. of each state who cast the final ballots that actually elect a president

Member of the Electoral College

The reallocation of the number of seats in the House of Reps after each census

Already holding office

An election that takes place in the middle of a president term

A voter's evaluation of a candidate based on past performance on a particular issue

A voter's evaluation of a candidate based on what he or she pledges to do about an issue if elected

The proportion of the voting age public that casts a ballot