Chapter 6

10 cards·by Erica Esquivel

Lead

the beginning of a news story, often consisting of just one sentence

Inverted Pyramid

a style of newswriting in which the main facts appear at the top of the article (the lead) and less-significant facts follow until the end

Summary Lead

a lead that provides the briefest possible summary of the major facts of a story in the first sentence

five W's and the H

Who, What, When, Where, Why, and How.

Tease

to use a lead that coaxes readers into a story by encouraging them to read further to see what the lead really means

Quote lead

a lead that begins with an unattributed quote, usually to be avoided because it is unclear.

Question lead

a lead that begins with a question, generally to be avoided.

Descriptive lead

a lead that attempts to create a picture in the reader's mind

Action lead

a lead that sets up the action/conflict for the story in the first couple of sentences

Dialogue lead

a lead that begins with a conversation between two or more characters