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Research Methods
10 cards·by navarre.raider
What refers to any property of a question that encourages respondents to answer in a
particular way?
bias
What kind of question does the respondent provide his own answers?
open-ended
What kind of question is one where the respondent picks from a provided number of questions?
close-ended
What is a collection of questions, but also has statements in it?
questionnaire
What is the percentage of people contacted who actually participate called?
Response Rate
What offers major advantages in the collection of survey data?
Computer-assisted Interviewing
What is it called when you bring 8-15 people in a room to engage in a guided group discussion?
Focus Group
What is an alternate method to collet survey data that requires an interviewer?
Interview Survey
What is someone who participates in a survey referred as?
Respondent.
What is something that is very useful in gathering data for research, and that you have most
likely participated in?
Survey