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Marketing Final_Reatailing and Wholesaling
20 cards·by stierdaniel
Types of retailers
self-service/ full-service
product line
specialty stores, department stores, super stores, convience stores, supermarkets,
category killer
specialty stores
retailer that carries a narrow product line with a deep assortment within that line
department stores
retail that carries a wide variety of product lines - each line operated as a separate
department managed by specialist buyers/ merchandiser
convienence store
small store located in residential areas, long hours, open 7 days a week and carries limited
line of high turnover goods
supermarket
large, low cost, low-margin, high- volume, self-service store that carries a wide variety of
grocery and household products
superstore
store larger than supermarket that offers a large assortment of routinley purchased food
products, nonfood items, and services
category killer
giant specialty store that carries a deep assortment of a particular line and is staffed by
knowledgeable employees
relaitive priced
discount, off-price retailers, factory outlets, warehouse clubs, atmospherics (five
senses)
discount store
retail operation that sells standard merchandise at lower prices by accepting lower margins
and selling at higher volume
off-price retailers
retailer that buys at less-than-regular wholesale prices and sells less than retail
factory outlets
off-price retailing operation that is owned and operated by a manufactuer and that normally
carries the manufacturers surplus, discontinued
warehouse clubs
off price retailer that sells a limited selection of brand names at deep discounts to members
who pay annual membership fees
atmospherics
five senses experiential shopping
retailing trends
non-store retailing, retail convergence, technology, global retailers, pop-up stores,
communities/ lifestyle, mall for men
non-store
buying online, catalogs, kiosks
retail convergence
retail stores coming together
technology
mobile coupons
global retailers
h &m
popup stores
stores come up for holidays