chapter 6

10 cards·by Christopher_Ramirez2

the beginning of a new story often consisting of just one sentence

lead

a style of news writing in which the main facts appear at the top of the article(the lead) and less-significant facts follow until the end

Inverted Pyramid

a lead that provides the briefest possible summary of the major facts of a story in the first sentence

Summary lead

Who, What, When, Where, Why, and How. These elements belong in nearly every newspaper story

five W's and the H

Boxed copy that promotes stores inside the issue

Tease

a lead that begins with an unattributed quote usually to be avoided because it is unclear.

Quote lead

a lead that begins with a question generally to be avoided. This kind of lead gives little information and is generally to be avoided

Question lead

A lead that attempts to create a picture in the reader's mind

Descriptive Lead

A lead that sets up the action/conflict for the story in the first couple of sentences

Action Lead

A lead that begins with a conversation between two or more characters

Dialogue Lead