Chapter 6

10 cards·by Alyssa2027

the beginning of a news story, often consisting of just one sentence

lead

Who, What, When, Why and How. These elements belong in nearly every news paper story

five W's and the H

a lead that begins with an unattributed quote, usually to be avoided because it is unclear.

quote lead

a style of news writing in which the main facts appear at the top of the article and less significant facts follow until the end

inverted pyramid

to use a lead that coaxes readers into a story by encouraging them to read further to see what the lead really means

tease

a lead that beginnings with a question, generally to be avoided

question lead

a lead that provides the briefest possible summary of the major facts of a story in the first sentence

summary lead

a lead that attempts to create a picture in the readers mind

descriptive lead

a lead that sets up the action/conflict for the story in the first couple sentences

action lead

a lead that begins with a conversation between two or more charaters

dialogue lead