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Business Policies

Midterm CH 5-8

37 cards·by mmm21155
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International Diversification
strategy used for firms to expand the sales of its goods/services across the borders of global regions into different geographic locations.
Greenfield Venture
Establishment of a new wholly owned subsidiary.
Transnational Strategy
International strategy through which the firm seeks to achieve both global efficiency and local responsiveness.
Global Strategy
Strategy through which the firm offers products across country markets with competitive strategy being dictated by the home office.
Multidomestic Strategy
decisions are decentralized to the strategic business unit in each country to allow them to tailor products to the local market.
International Strategy
strategy through which the firm sells its goods/services outside its domestic market.
multidomestic, global, and transnational
Three international corporate-level strategies
Restructuring
strategy through which a firm changes its set of businesses or its financial structure.
Merger
strategy through which two firms agree to integrate their operations on a relatiively coequal basis.
Acquisition
strategy through which one firm buys 100% interest in another firm with intent of making it a subsidiary business for its portfolio.
Takeover
Type of acquisition wherein the target firm does not solicit the acquiring firms bid
Synergy
Exists when the value created by business units working together exceeds the value they create working independently.
Financial Economies
Cost savings realized through improved allocations of financial resources based on investments inside/outside the firm.
Market Power
exists when a firm is able to sell its products above the competitive level OR to reduce thecosts of its activities below the competitors. l
Multipoint competition
exists when 2 or more diversified firms simultaneously compete in the same product areas or geographical markets.
Vertical integration
exists when a company produces its own inputs or owns its own source of output distribution.
Backward integration
company produces its own inputs.
Forward integration
company owns its own source of output distribution.
Corporate-level core competencies
complex set of resources and capabilities that link different businesses, primarily through managerial and tech knowledge and experience.
Economies of scope
cost savings that a firm creates by sharing its resources and capabilities or transferring core-competencie(s) to another business.
Standard-Cycle Market
competitive advantages are moderately shielded from imitation and imitation is moderatelycostly.
Fast-Cycle market
competitive advantages are not shielded from imitation and imitation is often rapid andinexpensive.
Slow-Cycle market
competitive advantages are shielded from imitation commonly for long periods of time and imitation is costly.
Quality
Firms goods or services meet or exceed customers expectations.
Second mover
firm that responds to the first movers competitive actions typically through imitation.
Late mover
firm that responds to a competitive action long after the first movers action and second movers response.
First mover
firm that takes an initial competitive action in order to build or defend its competitive advantage or improve market position.
Competitive action
action firm takes to build or defend its competitive advantages or improve its market position.
Competitive response
action the firm takes to counter the effects of a competitors competitive action.
Strategic action/response
market based move that involves a significant commitment of organizational resources and is difficult to implement and reverse.
Competitive action
action firm takes to build or defend its competitive advantages or improve its market position.
Strategic action/response
market based move that involves a significant commitment of organizational resources and is difficult to implement and reverse.
Tactical action/response
market-based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse.
Market Commonality
the number of markets that two firms are jointly involved and the degree of importance of the individual markets to each.
Resource similarity
extent to which the firms resources are comparable to a competitors in terms of both type and amount.
Competitive dynamics
total set of actions and responses taken by all firms competing within a market.
Competitive rivalry
ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position.