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Business Policies
Midterm CH 5-8
37 cards·by mmm21155
International Diversification
strategy used for firms to expand the sales of its goods/services across the borders of global
regions into different geographic locations.
Greenfield Venture
Establishment of a new wholly owned subsidiary.
Transnational Strategy
International strategy through which the firm seeks to achieve both global efficiency and
local responsiveness.
Global Strategy
Strategy through which the firm offers products across country markets with competitive
strategy being dictated by the home office.
Multidomestic Strategy
decisions are decentralized to the strategic business unit in each country to allow them to
tailor products to the local market.
International Strategy
strategy through which the firm sells its goods/services outside its domestic market.
multidomestic, global, and transnational
Three international corporate-level strategies
Restructuring
strategy through which a firm changes its set of businesses or its financial structure.
Merger
strategy through which two firms agree to integrate their operations on a relatiively
coequal basis.
Acquisition
strategy through which one firm buys 100% interest in another firm with intent of making it a
subsidiary business for its portfolio.
Takeover
Type of acquisition wherein the target firm does not solicit the acquiring firms bid
Synergy
Exists when the value created by business units working together exceeds the value they
create working independently.
Financial Economies
Cost savings realized through improved allocations of financial resources based on
investments inside/outside the firm.
Market Power
exists when a firm is able to sell its products above the competitive level OR to reduce
thecosts of its activities below the competitors. l
Multipoint competition
exists when 2 or more diversified firms simultaneously compete in the same product areas or
geographical markets.
Vertical integration
exists when a company produces its own inputs or owns its own source of output distribution.
Backward integration
company produces its own inputs.
Forward integration
company owns its own source of output distribution.
Corporate-level core competencies
complex set of resources and capabilities that link different businesses, primarily
through managerial and tech knowledge and experience.
Economies of scope
cost savings that a firm creates by sharing its resources and capabilities or transferring
core-competencie(s) to another business.
Standard-Cycle Market
competitive advantages are moderately shielded from imitation and imitation is
moderatelycostly.
Fast-Cycle market
competitive advantages are not shielded from imitation and imitation is often rapid
andinexpensive.
Slow-Cycle market
competitive advantages are shielded from imitation commonly for long periods of time and
imitation is costly.
Quality
Firms goods or services meet or exceed customers expectations.
Second mover
firm that responds to the first movers competitive actions typically through imitation.
Late mover
firm that responds to a competitive action long after the first movers action and second
movers response.
First mover
firm that takes an initial competitive action in order to build or defend its competitive
advantage or improve market position.
Competitive action
action firm takes to build or defend its competitive advantages or improve its market
position.
Competitive response
action the firm takes to counter the effects of a competitors competitive action.
Strategic action/response
market based move that involves a significant commitment of organizational resources and is
difficult to implement and reverse.
Competitive action
action firm takes to build or defend its competitive advantages or improve its market
position.
Strategic action/response
market based move that involves a significant commitment of organizational resources and is
difficult to implement and reverse.
Tactical action/response
market-based move that is taken to fine-tune a strategy; it involves fewer resources and is
relatively easy to implement and reverse.
Market Commonality
the number of markets that two firms are jointly involved and the degree of importance of the
individual markets to each.
Resource similarity
extent to which the firms resources are comparable to a competitors in terms of both type and
amount.
Competitive dynamics
total set of actions and responses taken by all firms competing within a market.
Competitive rivalry
ongoing set of competitive actions and competitive responses that occur among firms as they
maneuver for an advantageous market position.