chapter 6 voc

A style of news writing in which the main facts appear at the top of the article and less-significant facts follow until the end, where the

A lead that provides the briefest possible summary of the major facts of a story in the first sentence

who, what ,when where, why, and how. these elements belong in nearly every newspaper story.

to use a lead that coaxes readers into a story by encouraging them to read further to see what the lead really means

a lead that begins with a question, generally to be avoided. This kind of lead gives little information and is generally to be avoided

a lead that begins with an unattributed quote usually to be avoided because it is unclear. This kind of lead is unclear and should usually

a lead that attempts to create a picture in the reader mind

a lead that sets up the action/conflict for the story in the first couple of sentences

- a lead that that begins with a conversation between two or more characters