chapter 6 V.O.C.A.B

a style of newswriting in which the main facts appear at the of the article(the lead) and less-significant facts follow until the end

a lead that provides the briefest possible summary of the major facts of a story in the first sentence

to use a lead that coaxes reader into a story by encouraging them to read further to see what the lead really means

a lead that begins with an unattributed quote, usually to be avoided because it is unclear. this kind of lead is unclear and should usually

a lead that begins with a question, generally to be avoided. this kind of lead gives little information and is generally to be avoided