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Chapter 6
10 cards·by rubi sanchez
The beginning of a news story, often consisting of just one sentence
lead
a style of news writing in which the main facts appear at the top of the article
andless-significant facts follow until the end.
inverted pyramid
a lead that provides the briefest possible summary of the major facts of a story in the first
sentence
summary lead
who, what, when, where, why, and how. These elements belong in nearly every newspaper story
five W's and the H
to use a lead that coaxes readers into a story by encouraging them to read further to see what the
lead really means
tease
a lead that begins with an unattributed quote, usually to be avoided because it is unclear
quote lead
a lead that begins with a question, generally to be avoided.
question lead
a lead that attempts to create a picture in the reader's mind
descriptive lead
a lead that sets up the action/conflict for the story in the first couple of sentences
action lead
a lead that begins with a conversation between two or more characters
dialogue lead