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Chapter 6
8 cards·by Pedroo
The beginning of a news story, often consisting of just one sentence.
Lead
A style of newswriting in which the main facts apperat at the top of the article.
Inverted Pyramid
A lead that provides the briefest possible summary of the major facts of a story in the first
sentence.
Summary Lead
Who, What, Where, When, Why and How. These elements belong in nearly every newspaper story
Five W's and the H
Who, What, Where, When, Why and How. These elements belong in nearly every newspaper story
Five W's and the H
To use a lead that coaxes readers into a story by encouraging them to read futrhter to see what
the lead really means
Tease
A lead that begins with an unattributed quote, usually to be avoided because it is unclear.
Quote Lead
A lead that begins with a question, generally to be avoided.
Question Lead