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Chapter 6
10 cards·by Pedro97
The beginning of a news story, often consisting of just one sentence
Lead
A style of news writing in which the main facts appear at the top of the article and
less-significant facts follow until the end
Inverted Pyramid
A lead that provides the briefest possible summary of the major facts of a story in the first
sentence
Summary Lead
Who, What,When, Where, Why, and how, these elements belong in nearly every newspaper story
Five W's and the H
To use a lead that coaxes readers into a story by encouraging them to read further to see what the
lead really means
Tease
A lead that begins with an unattributed quote, usually to be avoided because it is unclear
Quote Lead
A lead that begins with a question, generally to be avoided
Question Lead
A lead that attempts to create a picture in the reader's mind
Descriptive Lead
A lead that sets up the action/conflict for the story in the first couple of sentences
Action Lead
A lead that begins with a conversation between two or more characters
Dialogue Lead