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Chapter 6
7 cards·by Andrea-Ramirez
The beginning of a news story, often consisting of just one sentence
Lead
a style of newswriting in which the main facts appear at the top of the article and
less-significant facts follow until the end
Inverted pyramid
a lead that provides the briefiest possible summary of the major facts of a story in the first
sentence
summary lead
Who, What, When, Where,Why and How. These elements belong in nearly every newspaper story
five W's and the H
to use a lead that coaxes readers into a story by encouraging them to read further to see what the
lead really means
tease
a lead that begins with an unattributed quote,usually to be avoided because it is unclear.
quote lead
a lead that begins with a question, generally to be avoided. This kind of lead gives little
information and generally to be avoided
question lead