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Unit 6 Business
6 cards·by rohitc_87
Marketing
Is the activity, set of institutions, and process for creating, communicating,
delivering,and exchanging offerings that have value for cust
Value
Something that satisfies a need or want.
Product & Service management
Designing, developing, maintaining, improving and acquiring P that meet consumers needs.
Distribution
Determining the best ways for customers to locate and obtain P Involves careful shipping and
storing of products.
Selling
Communicating with potential customers to determine & satisfy needs. Examples: face to
face, phone, video conferences.
Marketing-Information Management
Obtaining and using info to improve business decision making. Examples: marketing research
& developing databases of info about customers, c