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spma 2p06
10 cards·by hcf16
the canada games 4 key success measures (KSM)
1. Athlete/Team Satisfaction,2. Key Partner Evaluation, 3. Marketing Perception
andPresence, 4. Sponsor and Fund Development Growth
1. Athlete/Team Satisfaction
Provincial/Territorial teams’ satisfaction with the service levels at the Games is at least
an average of 4 out of a 5-point Likert scale.
2. Key Partner Evaluation
F/P/T Governments, Host Societies and NSOs rate the CGC an average of 4 on a 5-point Likert
scale with respect to Council’s performance in d
3. Marketing Perception and Presence
Polling identifies the Canada Games as one of the top Canadian amateur sporting events of
importance to Canadians.
4. Sponsor and Fund Development Growth
A roster of multi-games sponsors resulting in minimum $5.0M in sponsorship/suppliers for
each Games through CGC/Host sponsorship team approa
2008 policy
- 2 reports – 2003 report to Minister proposing a more strategic framework for hosting
international sport events in Canada – 2004 underline
2008 policy goals
- provide framework for proactive/strategic approach to bidding/hosting international
sport events, resulting in identification of prioritie
non sport legacies
1.Improved public transit (sky train from YVR to/from downtown Vancouver) 2. Improved
public housing (athlete villages
Sport Legacies
- Sport Infrastructure – buildings for training/competitions Canada Olympic park, CSI
Calgary, Tim Hortons Field - Enhanced sport capaci
evolution of hosting policie
Evolution of Hosting Policies - 1st policy (1967 – Canadian Centennial) – purpose = make it
possible for Canadians to compete at home, show