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What are the 5 types of Advertising?
Reminder, Informative, Persuasive, Genric, Comparative
When is reminder advertising used?
When the product/service is in maturity and decline stages.
Give an eg. of reminder advertising!
Coca Cola creates a positive association in consumers minds with its celebrations and good
times.
What is Persuasive advertising? Give an Eg.
Convince consumers that they must have the product and that it is essential for their life. Eg.
Tolietries
What is Generic Advertising?
It advertises an entire industry and not just a product.
What is Comparative Advertising?
Business advertisese its product showing how well it measures up to competitors offering. It
aims to show that it is better.eg.supermarkets